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AR video card is a project developed by CORE Labs for the field of advertising and corporate design. Based on augmented reality technology, the project aims to move the public into visiting CORE Labs’ website after receiving the card. Augmented reality applies to the multiplication of information made over physical objects by the addition of computer generated data. By the action of technology, physical environments enhance their potential interactivity. |
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AR Solar system is a tool developed within CORE Labs’ research line on augmented reality and its uses. As an additional way to experiment with the possibilities of interaction with the environment that augmented reality proposes, AR Solar system presents a new method for representing the elements inside the Solar System. With the use of pattern printed cards placed in front of a camera by the public, a 3D modeling of the Sun and the other elements of the Solar Systems is displayed in the screen. |
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AR Helmet is a project that researches on the possibilities of broadening visual perception with the use of new technologies. It is based on a cardboard helmet to which a camera is attached. The camera receives information on the environment and sends it to the augmented reality application inside the processor. After this, the information is thrown back to the display screen placed inside the helmet. |
CORE Labs collaborated with Greenhouse Project in the design and implementation of the exhibition ¨Influencias¨, hosted at the European pavilion at Shanghai EXPO 2010. Organized by the Spanish Consulate at Shanghai, and coinciding with Spain holding the European Union presidency, the show focuses on the contributions each country of the union has made to build a common European identity.Read more / Seguir leyendo
The NIKE Woman China 2010 event focused in promoting this sportswear manufacturer women clothing line. Held in city of Shanghai in March 2010, the event opted for the integration of new technologies associated with the proposed advertising apparel line.
CORE Labs followed the idea of Greenhouse Project who designed and conducted the event, raising the creative idea of identity, furniture, interior architectural design and lighting.
The last project in the Hack Lab has been (it's being) an augmented reality helmet that allows the user to see AR apps in first person point of view (like a FPS game).
We had a loot of fun making it. Development makes sense with projects like that!
Read more in the project page.
